Welcome, !

Fast Facts

About The Grade

A show of hands, please. Who has been sent a hostile or filthy message on dating apps? Photos of some guy’s junk? How about matches who never respond to your messages?

What if you could swipe stress-free, knowing that we help to eliminate these offenders? Imagine a world where you would know how responsive someone is before you message them. With The Grade, our goal is #NoMoreCreeps.

We hold you accountable for your behavior. Our algorithm analyzes each user and assigns them a letter grade, ranging from A+ to F, based on profile, messaging and peer review. The My Grade page offers tips on how to improve your grade. Those who fail to raise their overall grade above an F are expelled from the app.

You deserve a better dating experience.
Meet a higher standard of dating with The Grade.

The Grade is 100% Free.

Key Metrics
Usage & Activity
30M+ Total Swipes
400,000 Total Matches
Retention - NYC Users login:
NYC Users login:
8 Times On Day 1
11 Times On Day 2

Key Messages

The Grade aims to create a female-friendly dating environment by holding users accountable for their behavior on the app. By eliminating low-quality, hostile and inappropriate users, The Grade focuses on quality over quantity and maintains a network of articulate, desirable and responsive users. #NoMoreCreeps.

Unique Features

  • Algorithm that grades users based on profile, messaging and peer review quality
  • Photo statistics feature that provides real-time feedback on “like-rate” of profile photos

Downloads & Assets

About Cliff Lerner

Cliff is the founder of SNAP Interactive, one of the only publicly traded companies in the online dating space, and President of The Grade, SNAP’s unique new dating app that holds users accountable for their behavior.

Under Cliff’s leadership, SNAP has established itself as one of the leaders and innovators in the online dating industry. SNAP’s dating apps have attracted over 100 million users and pioneered numerous innovations including the first dating app to link to Facebook, first to enable ‘swiping’ to like someone on a mobile device, connecting singles through friends of friends, and Peer Review, The Grade’s latest innovation, which gives singles the ability to review their friends and matches. SNAP Interactive (STVI) ranked 49th on Deloitte's Technology Fast 500™ in the Internet category, a ranking of the fastest growing companies in North America. SNAP was nominated to the list based on its 298% revenue growth, from approximately $3.17 million in 2009 to approximately $12.61 million in 2013. Cliff is a leading industry visionary and spokesperson, and has appeared on CNBC, Bloomberg, Fortune TV, and many other outlets.

Cliff’s passion comes from a desire to improve the online dating experience after hearing of the dissatisfaction from his friends looking for romance online. In September 2014, Cliff received multiple messages from female friends regarding conversations that occurred on dating apps. The conversations included graphic images, requests to send explicit photographs and hostile language. Using this as a departure point, The Grade was born, a unique dating app that holds users accountable for their behavior.

Previously, Cliff served as an analyst in the equities division at Lehman Brothers Inc. from 2000 to 2005 and received a BS in applied economics and business management from Cornell University in 2000. Cliff grew up in Roslyn, Long Island, and enjoys playing and watching basketball, a good steak, karaoke and 80’s music.

Cliff Lerner
Founder & President

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